The Group
Leadership, Development, Growth
Training
The power of metaphor in business
Course Overview
As a business leader, you have to communicate information both internally and externally. Yet without a frame information has no meaning.
This interactive course addresses the power of metaphor as a tool to help you communicate the values of your organisation. The more you understand about this tool the better and more precise you can be about fashioning metaphors that make your information meaningful.
Who should attend
Managing Directors and Senior Managers who are responsible for communicating the values of their organisations to external and internal customers. Human Resources Managers and Trainers who are responsible for inducting staff members. Managers who are responsible for communicating to and with their staff members and for managing performance.
Topics Covered
- What is metaphor, why and how does it work?
- Metaphor and the brain
- How many stories are there?
- Sources for stories and metaphor
- When and how to tell a story
Training Outcomes
Participants will have:
- understood what metaphor is
- why and how metaphor works
- experienced metaphor
- practised devising and telling stories for their business purposes.
The fees include lunch and parking.